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Madhav Rajagopal

Hospital Growth Strategy Director

3 articles for HealUDoc

Madhav Rajagopal is a Hospital Growth Strategy Director writing for HealUDoc on growth & patient acquisition. They have contributed 3 articles to the HealUDoc library.

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Articles by Madhav Rajagopal

Building a Referring Doctor Portal That Gets UsedGrowth & Patient Acquisition

Building a Referring Doctor Portal That Gets Used

The compliant way to earn referrals is to be easier to refer to than the alternative. That is a software problem: report access, automatic delivery, referral capture at registration, and turnaround a referring doctor can rely on.

MR

Madhav Rajagopal

Jun 2, 2026 · 10 min read

Referral Doctor Relationships Without Cut Practice: A GuideGrowth & Patient Acquisition

Referral Doctor Relationships Without Cut Practice: A Guide

Fee-sharing for referrals is prohibited under the medical ethics code and exposes the individual practitioner. What the prohibition covers, what the exposure looks like, and what actually builds referral loyalty instead.

MR

Madhav Rajagopal

May 19, 2026 · 11 min read

Advertising Rules for Indian Hospitals: What You May PublishGrowth & Patient Acquisition

Advertising Rules for Indian Hospitals: What You May Publish

The 2002 MCI ethics code remains the operative baseline on solicitation; the 2023 NMC replacement was held back after issue. What a hospital may publish, what a named practitioner may not, and where marketing becomes solicitation.

MR

Madhav Rajagopal

Mar 10, 2026 · 11 min read

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