10 articles

Growth & Patient Acquisition

Local SEO, referral networks, health camps, reputation, and ethical healthcare marketing.

Designing Corporate Health Check-Up Packages That Work

Corporate tie-ups look like guaranteed volume and frequently lose money, because the panel was priced without costing delivery. Here is how to build the panel, price it, run the day, and convert the findings into ongoing care.

Sneha Wagle

Jul 14, 2026 · 10 min read

Growth & Patient Acquisition

Patient Acquisition Cost by Specialty: Building the Model

Blended acquisition cost across a whole hospital hides the specialties that lose money on every patient they attract. Here is how to attribute spend, pair it with episode contribution, and act on what the split reveals.

Parth Chhabra

Jun 30, 2026 · 10 min read

Growth & Patient Acquisition

Hospital CRM vs HMS: Where Enquiries Should Live

An enquiry is not yet a patient, which is why hospitals bolt on a CRM — and then discover they have two systems each holding half a person. The architecture question, the identity problem underneath it, and how to decide.

Parth Chhabra

Jun 16, 2026 · 10 min read

Growth & Patient Acquisition

Building a Referring Doctor Portal That Gets Used

The compliant way to earn referrals is to be easier to refer to than the alternative. That is a software problem: report access, automatic delivery, referral capture at registration, and turnaround a referring doctor can rely on.

Madhav Rajagopal

Jun 2, 2026 · 10 min read

Growth & Patient Acquisition

Referral Doctor Relationships Without Cut Practice: A Guide

Fee-sharing for referrals is prohibited under the medical ethics code and exposes the individual practitioner. What the prohibition covers, what the exposure looks like, and what actually builds referral loyalty instead.

Madhav Rajagopal

May 19, 2026 · 11 min read

Growth & Patient Acquisition

Hospital Location and Department Pages That Actually Rank

Branch and department pages fail when they are the same page with a city name swapped in. What unique content a branch page must carry, how to link them, which schema types apply, and how to spot the thin-page trap early.

Sneha Wagle

May 5, 2026 · 11 min read

Growth & Patient Acquisition

Google Business Profile for Multi-Branch Hospitals: A Guide

Hospital listings break in predictable ways across branches: duplicated locations, practitioner profiles nobody owns, invented departments, and hours that were right in 2023. How to structure, verify and maintain them at scale.

Sneha Wagle

Apr 21, 2026 · 10 min read

Growth & Patient Acquisition

ASCI and Misleading Healthcare Claims: A Review Checklist

The DMR Act, 1954 and the ASCI code between them decide which hospital and wellness claims survive. What the Schedule prohibits, how an ASCI complaint proceeds, and a pre-publication claims review you can run in an hour.

Sneha Wagle

Apr 7, 2026 · 10 min read

Growth & Patient Acquisition

Social Media Rules for Hospital Doctors: A Content SOP

Clinicians posting under a hospital banner carry personal regulatory exposure. This is a working content SOP: what may be posted, how patient-identifiable material is consented, and who signs off before anything goes live.

Sneha Wagle

Mar 24, 2026 · 11 min read

Growth & Patient Acquisition

Advertising Rules for Indian Hospitals: What You May Publish

The 2002 MCI ethics code remains the operative baseline on solicitation; the 2023 NMC replacement was held back after issue. What a hospital may publish, what a named practitioner may not, and where marketing becomes solicitation.

Madhav Rajagopal

Mar 10, 2026 · 11 min read